Training Community

Upgrade your digital strategy

  • Access free members-only training webinars 2+ times a week.
  • Access to a growing library of strategic templates and worksheets.
  • Members get prefered status in the training request que.

Courses

Courses from The Digital Plan combine the latest in digital and tech strategy, real-world nonprofit and political campaign experience, and adult learning theory to empower your strategy and engagement.

We’ll be offering live multi-lesson video courses, self-paced courses, and special sponsored training courses. Check out the latest trainings below and sign-up for new course announcements. We’ll be adding new courses every month.

Digital Advertising is more critical than ever for political campaigns but most campaigns lack the skills and strategy to do it effectively or have budgets too small to work with agencies. That’s why Brad and Beth Becker are teaming up to offer a in-depth, four part training to get you ready with on Strategy, Facebook, Google AdWords, Google Display, YouTube, Twitter, and Reporting.

Hustle 101 – Empowering your campaign with peer to peer texting

We need ways to reach voters, volunteers, and donors. People are juggling more channels than ever but are connecting less. With Hustle, you can send messages in people’s preferred channel with over 80% open rates. Hustle’s one-to-one texting platform is designed to reconnect you with your supporters in authentic, human ways. Texting with Hustle can be used to complement other strategies such as calling, emailing, direct mail and door knocking. 

The Book

The Digital Plan is here to get you the BIG WIN. From running an election to growing a nonprofit, fundraising for a cause, or even just creating your own brand from scratch, empowering your organization online is key to success. Every platform and interface – social media, email, websites, video, blogs, digital advertising, and more – have strengths that you can play to, with a strategic plan leading the way.

The second edition is full of case studies and advice from Obama and Hillary campaigners, nonprofit leaders, designers, directors, filmmakers and everything in-between. This book is for you if you want to talk digital, and especially for you if you want to dominate digital. We’ve packaged all the latest and greatest of organizing, planning, and strategy for you to accelerate your goals with confidence. If you’re clear about what you want, then The Digital Plan will get you there.

The Digital Plan is all about empowering YOU to win campaigns, launch information into digital space, and understand how (and why) digital strategy is integral to community building. From platforms and tactics to planning and engagement, this book will cover a wide variety of topics with the most up-to-date strategic advice from experts in the field:

Social Media   Email Engagement Data and Analytics  Video Production  SMS  Website Development  Blogs and Storytelling  Design  Digital Organizing  And more! 

Consider The Digital Plan a launchpad to your success, and remember to join our online community for talks, Q&A’s, templates and updated strategy for a dynamic digital future.

Welcome to our community, we hope to interact with you soon!

“We believe the strength of digital strategy is in organizing and integrating diverse voices, which is why this edition includes over 30 case studies, anecdotes, and tips from CEO’s, activists, and some of the leading digital strategists across various industries. We’ve expanded this edition to include new chapters on The Engagement Cycle and SMS, and this edition is also redesigned to make your learning experience as effortless as possible.” – Katrina Mendoza, Editor

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