Digital Training & Strategy
The Membership to Upgrade your digital strategy
The Digital Plan Training Community is your digital training hub. Member’s get all access to weekly trainings and resources. Membership includes:
- Free members-only training webinars 2+ times a week.
- Unlimited access to our On-Demand training library with over 20 trainings. We add at least 2 new trainings per month.
- Access to a growing library of strategic templates and worksheets of over 20 templates and new tamplates added monthly.
- Discounts on courses.
Digital Coaching and Strategy
We don’t just offer best in class trainings but also coaching and strategy support to take your program to the next level. Digital coaching and strategy can be combined with training to round out a complete programmatic shift. We offer several options to align with your organization or campaign.
- One-time strategy packages
- Project-based coaching and strategy
- Ongoing coaching and strategy
Organizational Digital Training
Digital strategy, tools, and engagement are driving major changes in the way we campaign, organize, educate, and fundraise. But implementing those strategies, onboarding new tools, and training staff to do it doesn’t just happen. We sort our digital training offerings for organizations into three buckets:
- Online Organizational Training
- In-Person Digital Training
- Summit Level Digital Trainings
Courses from The Digital Plan combine the latest in digital and tech strategy, real-world nonprofit and political campaign experience, and adult learning theory to empower your strategy and engagement.
We’ll be offering live multi-lesson video courses, self-paced courses, and special sponsored training courses. Check out the latest trainings below and sign-up for new course announcements. We’ll be adding new courses every month.
End of Year fundraising is critical for every organization, and having a true End of Year Fundraising Digital Strategy is crucial to that success. But we know it can be confusing where to focus online, what strategies to plan, and how to implement a campaign that is a success for your organization. That’s why Brad and Beth Becker are teaming up to offer an in-depth, four-part training to get you ready with on strategy covering Calendaring, Giving Tuesday, Email Content, Digital Ads Planning, Social Media, Website Development, Reporting and more!
Hustle 101 – Empowering your campaign with peer to peer texting
We need ways to reach voters, volunteers, and donors. People are juggling more channels than ever but are connecting less. With Hustle, you can send messages in people’s preferred channel with over 80% open rates. Hustle’s one-to-one texting platform is designed to reconnect you with your supporters in authentic, human ways. Texting with Hustle can be used to complement other strategies such as calling, emailing, direct mail and door knocking.
Hustle 201 – Agent Training
Providing an engaging, comprehensive Agent training can at times be nerve-wracking and confusing! Here at Hustle, we never want you to feel that way so we have set up the following decks to teach you everything you need to know about the Agent experience and how to rock your next Hustle Agent Training. These decks will outline strategies for running your trainings, how to set up expectations for your Agents and communicating effectively the different features of Hustle
Campaign Digital Debrief 2018
At the end of too many election cycles, the knowledge from that cycle falls by the wayside and we hope it moves into the next election. But the reality is too little trickles into other campaigns or agencies and we lose our collective learning.
That’s why we are hosting the Campaign Digital Debrief 2018 Virtual Summit. There isn’t going to be anything virtual about the connections, sharing, and learning. This summit won’t replace any of the great in-person events like Rootscamp (we’re big fans of Rootscamp).
November 13th – 16th
eBooks & Resources
Social Platforms for Political Campaigns 2018 ebook
Social media is still full of buzzwords and can be confusing as to how to use strategically. The Digital Plan and Becker Digital Strategies have teamed up to create this eBook to help you make strategic decisions.
The Digital Plan is here to get you the BIG WIN. From running an election to growing a nonprofit, fundraising for a cause, or even just creating your own brand from scratch, empowering your organization online is key to success. Every platform and interface – social media, email, websites, video, blogs, digital advertising, and more – have strengths that you can play to, with a strategic plan leading the way.
The second edition is full of case studies and advice from Obama and Hillary campaigners, nonprofit leaders, designers, directors, filmmakers and everything in-between. This book is for you if you want to talk digital, and especially for you if you want to dominate digital. We’ve packaged all the latest and greatest of organizing, planning, and strategy for you to accelerate your goals with confidence. If you’re clear about what you want, then The Digital Plan will get you there.
The Digital Plan is all about empowering YOU to win campaigns, launch information into digital space, and understand how (and why) digital strategy is integral to community building. From platforms and tactics to planning and engagement, this book will cover a wide variety of topics with the most up-to-date strategic advice from experts in the field:
Social Media ⟡ Email Engagement Data and Analytics ⟡ Video Production ⟡ SMS ⟡ Website Development ⟡ Blogs and Storytelling ⟡ Design ⟡ Digital Organizing ⟡ And more!
Consider The Digital Plan a launchpad to your success, and remember to join our online community for talks, Q&A’s, templates and updated strategy for a dynamic digital future.
Welcome to our community, we hope to interact with you soon!
“We believe the strength of digital strategy is in organizing and integrating diverse voices, which is why this edition includes over 30 case studies, anecdotes, and tips from CEO’s, activists, and some of the leading digital strategists across various industries. We’ve expanded this edition to include new chapters on The Engagement Cycle and SMS, and this edition is also redesigned to make your learning experience as effortless as possible.” – Katrina Mendoza, Editor
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