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The Digital Plan Training Community

"When I first published The Digital Plan as a book last February I never imagined it would be just a one-off book. The vision had always been about the book being a central piece of a Digital Training Community developing the talent to win political campaigns, grow nonprofits, and launch thriving projects. 

I've spent much of 2017 researching the systems and tools that would become the backbone of this new community. Community is key because I didn't want just training modules and webinars but a place where we can learn and grow together. 

I'm really excited to be opening the doors to the beta version of The Digital Plan Community. We've got big plans but right now it's free to everyone! And as a special thank you for joining us in the early months everyone who is a beta member will enjoy continued discounts when start paid tiers in March. "

Avatar Brad A Schenck The Digital Plan

Brad A Schenck
Author of The Digital Plan
Founder of The Digital Plan Community
Former Digital Training Director for Barack Obama's 2012 Campaign

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Right now there are several things you can do right now to engage and access more content.

  1. Create your profile by signing up below.
  2. RSVP for an upcoming webinar.
  3. Join a group based on your interest.
  4. Ask a question in the forums.
  5. RSVP to for the inaugural live stream of The Digital Plan Roundtable.

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Upcoming Events › Webinars

Events List Navigation

Email Planning for Success February 22 2018

February 22 @ 11:00 am - 12:00 pm PST

Description: Managing a good email program starts with good process. Good process is about consistent in email planning and drafting. In this training we’ll explore 3 email planning and drafting templates designed to help you plan emails that better target goals and effectively get better emails out to your list. Key takeaway: Templates for email…

Project Planning Blueprint Feb 27 2018

February 27 @ 11:00 am - 12:00 pm PST

Description: At their core, successful organizations, campaigns, and projects are successful planners. Author of “The Digital Plan” presents the core Digital Project Planning template and it’s core elements: Developing focused and actionable goals Implementing a decision-making matrix Advice on what to include in your plan for success After the training, you’ll be better equipped to…

Blog Planning for Success Feb 28 2018

February 28 @ 11:00 am - 12:00 pm PST

Description: Blogs are both time consuming and potentially great ways to engage your target audiences. Organizations that win at blogging have consistent planning and drafting systems.   In this training we’ll explore a straight forward planning and drafting template designed to help you draft better blogs, be more effective with your time, and engage target…

Tagging Library Mar 1 2018

March 1 @ 11:00 am - 12:00 pm PST

Description: Actually knowing about your members and email subscribers is more than clicks on actions, open rates, and donations. It can be more about what kinds of actions do they take, what issues are the most interested (both self identified and based on action), how often and where do they engage with the organization.  …

Project Planning Blueprint Mar 6 2018

March 6 @ 11:00 am - 12:00 pm PST

Description: At their core, successful organizations, campaigns, and projects are successful planners. Author of “The Digital Plan” presents the core Digital Project Planning template and it’s core elements: Developing focused and actionable goals Implementing a decision-making matrix Advice on what to include in your plan for success After the training, you’ll be better equipped to…

Audience Archetype Mar 7 2018

March 7 @ 11:00 am - 12:00 pm PST

Description: Critical to good campaign planning, web design, and content development is having an archetype to your core audience/s. Too often projects are planned without a clear idea of who the different audiences in the campaign are. This training is all about prepping you with a simple theory of why, how to develop archetypes and…

Right Audience, Right Ask, Right Time Mar 8 2018

March 8 @ 11:00 am - 12:00 pm PST

Description: Cutting through the myth, confusion, and bad best practices around content and talking about the 3Rs The Right Audience, RIght Ask, Right Time that will move engagement on any platform.   Driving strategic long-term engagement it is crucial to understand the key formula: Right Audience + Right Ask + Right Time = Engagement  …

Project Planning Blueprint Mar 13 2018

March 13 @ 11:00 am - 12:00 pm PDT

Description: At their core, successful organizations, campaigns, and projects are successful planners. Author of “The Digital Plan” presents the core Digital Project Planning template and it’s core elements: Developing focused and actionable goals Implementing a decision-making matrix Advice on what to include in your plan for success After the training, you’ll be better equipped to…

Finding Your Message Mar 14 2018

March 14 @ 11:00 am - 12:00 pm PDT

Description: Your organization or campaign is distinct, with its own message, its own theory or theories of change in the world. Your members support you specifically because of it. Make sure your messages and content match that and drive engagement around who you are. Sustained consistent messaging is an important component of building long-term engagement.…

Developing a Content Calendar March 15 2018

March 15 @ 11:00 am - 12:00 pm PDT

Description: Content is the backbone of good engagement and having a consistent content calendar is the number one way to reach content engagement goals. While there are many apps, tools, and systems for content calendars this effective Google doc system can be easily replicated by your organization and easily scaled. After the training you’ll be…

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