Social Platforms for Political Campaigns 2018 eBook Release
We are excited to announce the release of our first eBook Social Platforms for Political Campaigns 2018. Social media platforms are in a constant state of evolution and using them strategically evolves from cycle to cycle and frankly from month to month at times. This quick book is designed to be skimmable, actionable, and reference for developing a true strategy for social media and your political campaign. Authored by Beth Becker and Brad Schenck both with a decade of experience in this evolving space.
Tiered thinking based on resources:
Every campaign is different based on staffing, experience, and budget resources. So getting run of the mill advice serves no campaign well. We’ve created tiers for thinking about approaching platforms based on real-world experience with campaigns of many sizes.
The social media platform grid:
Developed by Becker Digital Strategies this is a straight forward grid used in countless trainings across the country to help understand what each platform does.
Image and video tips:
Every platform thrives on video and images but every platform is different. These are simple and actionable tips you can use to make your campaign’s use of social media more strategic and engaging.
Real tips on where to spend your time and money:
All platforms are not created the same nor have the same reach or audience. We’ll help breakdown for you where to invest time and money for better returns. It is as simple as following real trends, experience, and data which we’ve included.