The Digital Engagement Cycle

The Digital Engagement Cycle is critical to healthy digital campaigns that meet goals and drive real engagement. The Engagement Cycle is about the union of goals, tactics, execution, and reflection. Each of the five phases of the Engagement Cycle is a key piece, and it’s important to not be hasty because the phases function together as a complete cycle that can build on itself, growing stronger for longer campaigns and projects.

The five phases of The Digital Engagement Cycle are as follows:

● Brainstorm & Planning
● Execute
● Engage
● Impact
● Feedback

When working on long term projects, hitting the Feedback milestone should loop back around and influence your new Brainstorming & Planning phase.

Through each section of the book The Digital Plan and in each of our trainings we highlight tips on how to engage with the digital engagement cycle for each tactical discipline. Here is a primer video you can share with your team and your organization.



If you want to walk others through the engagement cycle here are the slides from the video.



If your looking to go even deeper on your own digital strategy you might want to check out this course.


Designed to help you kickstart your strategic digital planning, this course will empower you to take it up a level. You’ll learn the core concepts and methodical systems to be a better strategist and planner. We’ll go deep on goals and tactics. We’ll help you think more strategically about your resources and budgets. And we’ll bring it together with an in-depth version of our strategically designed digital project planning blueprint. 

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author and Senior Digital Strategist & Trainer at The Digital Plan

Brad is the author of The Digital Plan, founder of the website and training community.  Currently, Brad helps nonprofits, campaigns, and organizations of all sizes with their digital strategy, coaching, and training. 

Pin It on Pinterest

Share This