The Digital Plan 2nd Edition: Bigger, Better, Digital Strategy to help you win and grow

We created a bigger, expanded, and more accessible version of “The Digital Plan | Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.” We believe the strength of digital strategy is in organizing and integrating diverse voices, which is why this edition includes over 30 case studies, anecdotes, and tips from CEO’s, activists, and some of the leading digital strategists across various industries. We’ve expanded this edition to include new chapters on The Engagement Cycle and SMS, and this edition is also redesigned to make your learning experience as effortless as possible.

To launch we hosted a conversation with eight of the more than 30 contributing strategists Katrina Mendoza, Liz Rubin, Hillary Lehr, Jay Carmona, Alexandra Woodward, Lloyd Cotler, Jason Rosenbaum, and Jim Pugh.

We are excited by so much that is new in the expanded 2nd edition. One of the things any good engagement or content strategist knows is audiences are key to hitting your mark. We designed something new in this edition with chapter intros to help the audiences better relate to the content. We broke the audience down to organizational leaders, digital and tech leaders and managers, digital and tech staffers, and new staffers or activists. The break down looks like a little like this:

How to use this book if you are a manager or in a leadership position.

If you’ve found yourself in a position of leadership or management where you need to make sense of digital and tech, this book is for you. You might not need to read every chapter or case study. The book will help you get a robust framework for the underlying strategy and challenges of digital and tech.


How to use this book if you are a digital or tech staffer.

The author and many of the contributors have been through the challenges you might be about to face. A real challenge we all face every day is the expectation that, if you work in digital or tech, you know all things digital or tech. Take a big sigh of relief because no-one who knows this field well thinks that is true, and that’s why we are investing our energy in this book. None of us alone could be the experts of all of these disciplines.


How to use this if you’re new to digital or tech or an activist trying to leverage it.

Drinking from a firehose is hard. You don’t have to become an expert overnight. This book and its companion courses can help you ease into complex information. You can start by skimming the book and leaning more into the case studies and anecdotes to help paint a picture. Then let yourself roll back through the chapters as you are working on projects.

So no matter where you fall on the spectrum of digital strategy or where you might be in an organizational hierarchy this book is packed with rich content ready to help you Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.

You can order now:

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