I’ve been leading NOI style digital boot camp
I have assigned this and the first version of Brad Schenck’s book to my classes on digital and social media campaigns for a couple years now. My students love it. They say things like, “Where was this book when I needed it in my other courses?” Very useful and well worth the price if you are tasked with developing digital campaign plans.
I was Brad’s manager at DNC and Obama 2012 campaign where he created some of his first digital